1. FAccT

   Representation, Self-Determination, and Refusal: Queer People’s Experiences with Targeted Advertising

   Princess Sampson, Ro Encarnacion, and Danaë Metaxa

   In Proceedings of the 2023 ACM Conference on Fairness, Accountability, and Transparency, 2023

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   Targeted online advertising systems increasingly draw scrutiny for the surveillance underpinning their collection of people’s private data, and subsequent automated categorization and inference. The experiences of LGBTQ+ people, whose identities call into question dominant assumptions about who is seen as “normal,” and deserving of privacy, autonomy, and the right to self-determination, are a fruitful site for exploring the impacts of ad targeting. We conducted semi-structured interviews with LGBTQ+ individuals (N=18) to understand their experiences with online advertising, their perceptions of ad targeting, and the interplay of these systems with their queerness and other identities. Our results reflect participants’ overall negative experiences with online ad content—they described it as stereotypical and tokenizing in its lack of diversity and nuance. But their desires for better ad content also clashed with their more fundamental distrust and rejection of the non-consensual and extractive nature of ad targeting. They voiced privacy concerns about continuous data aggregation and behavior tracking, a desire for greater control over their data and attention, and even the right to opt-out entirely. Drawing on scholarship from queer and feminist theory, we explore targeted ads’ homonormativity in their failure to represent multiply-marginalized queer people, the harms of automated inference and categorization to identity formation and self-determination, and the theory of refusal underlying participants’ queer visions for a better online experience.

2. FAccT

   Adaptive Sampling Strategies to Construct Equitable Training Datasets

   William Cai, Ro Encarnacion, Bobbie Chern, and 4 more authors

   In 2022 ACM Conference on Fairness, Accountability, and Transparency, 2022

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   In domains ranging from computer vision to natural language processing, machine learning models have been shown to exhibit stark disparities, often performing worse for members of traditionally underserved groups. One factor contributing to these performance gaps is a lack of representation in the data the models are trained on. It is often unclear, however, how to operationalize representativeness in specific applications. Here we formalize the problem of creating equitable training datasets, and propose a statistical framework for addressing this problem. We consider a setting where a model builder must decide how to allocate a fixed data collection budget to gather training data from different subgroups. We then frame dataset creation as a constrained optimization problem, in which one maximizes a function of group-specific performance metrics based on (estimated) group-specific learning rates and costs per sample. This flexible approach incorporates preferences of model-builders and other stakeholders, as well as the statistical properties of the learning task. When data collection decisions are made sequentially, we show that under certain conditions this optimization problem can be efficiently solved even without prior knowledge of the learning rates. To illustrate our approach, we conduct a simulation study of polygenic risk scores on synthetic genomic data—an application domain that often suffers from non-representative data collection. When optimizing policies for overall or group-specific average health, we find that our adaptive approach outperforms heuristic strategies, including equal and representative sampling. In this sense, equal treatment with respect to sampling decisions does not guarantee equal or equitable outcomes.